Case Study
Increasing Revenue 40x
By Tailoring a Small Live Event Startup's Digital Strategy
A small live events company was spending nearly $2,000 per show on Meta Ads, but weren't seeing the results they expected. I implemented a new campaign strategy that transformed their campaigns and their revenue.
40x
Revenue Increase
50%
Decrease in Spend
312%
Conversion rate increase
Sold Out
First Show
The Challenge
The Strategy
Despite a constant presence on Facebook and moderate ad spend, the campaigns had
Targeting Refinement
I analyzed the client's current audience demographics and behaviors, identified targeting errors, and built out unique audiences for each artist. This ensured ads were seen by people most likely to convert
1
-
Low conversion rates
-
High traffic to website, but low ticket sales
-
Messaging that didn't convert to action
-
Ineffective ad spend with poor return
2
Aligning Ad Goals
Their campaigns were optimized for traffic, not ticket sales. I realigned the campaign goal and CTA to drive purchases directly to their website for higher intent traffic.
The Results
Immediately after launching the new campaigns, conversions began coming in. Revenue increased 40x within 4 months, and they sold out their first show.
40x
Revenue increase within 4 months of working together
50%
Decrease in spend.
​
With a limited number of seats, I was able to make the ad budget work harder, and therefore cut unnecessary spend.
312%
Increase in tickets sold within 4 months
First Show
SOLD OUT
We had the first sold out show in the company's history